How it Works
Like the seasons, everything at Ground Flor runs on rhythm: bread, blooms, and a beautiful routine.
Each month at Ground Flor brings something new — a fresh focaccia topping, a seasonal floral palette, and a simple way to bring a little joy to your weekend. Whether you're popping in for a one-time treat or picking up your monthly order like clockwork, Ground Flor is made to fit your flow with the following options:
A La Carte: Order when the mood strikes. Get The Florcast, make your pick, and swing by for your bread, blooms, or both.
Monthly Subscription: Set it and flor-get it. As a Florist, your order is prepped for you every month automatically. Sip a free coffee at pickup and stay in season without lifting a finger.
3-Step Process
You’ve Got Mail
Every month, friends of Ground Flor will receive The Florcast newsletter announcing:
The seasonal focaccia topping
The floral color palette
Any holiday specials or local collabs
Decide whether you want just the focaccia, just the flowers, or both.
For Florists: If you’re one of our monthly subscribers, there’s no action needed! Your order will be prepped for you every month, automatically.
Choose Your Flor
You have until the last day of the month to preorder your selection. Choose your flor:
Just the focaccia
Just the flowers
The Full Flor (our signature combo)
Tell us which day you plan to pick up your order. If your plans change, that’s A-OK, just let us know!
For Florists: If you’re out of town and need to skip your order, simply reply to The Florcast with the message “Skip.” After the last day of the month, your subscription order will be locked in.
Pick Up & Enjoy
Your order will be available for pick up the 2nd weekend of the month, on Saturday or Sunday, from 9am to 12pm.
(Need help remembering your pickup day? We’ve got you. It’ll be in your order confirmation email!)
When picking up your items, treat yourself to a fresh cup of coffee from our window café, brewed just as thoughtfully as we bake and arrange.
For Florists: Your first coffee’s on us! Limit 1 coffee per subscription.
FAQs
How do I become a Florist?
Just head to our Shop and choose the subscription that fits you best. You’ll select your pickup day (Saturday or Sunday), and we’ll take care of the rest.
Can I skip a month?
Yes! You’re welcome to skip up to 2 months per 12-month period. Just reply to The Florcast before the end of the month with the word “Skip.” We’ll hold your spot and pick things up again next month.
How do I cancel my subscription?
You can cancel anytime from your account dashboard. Just make sure to do it before the last day of the month to avoid being charged for the upcoming cycle. We’ll miss you, but you’re always welcome back.
Can I customize my order?
Our monthly offerings are seasonal and fixed — it’s part of the magic! But if you’re looking for something special (like a larger arrangement or a custom bundle), email us at groundfloorsf@gmail.com. We take on a few custom orders each month, based on availability.
Can I switch from flowers to focaccia (or vice versa)?
Absolutely! Just update your subscription type before the last day of the month. You can switch between focaccia, flowers, or The Full Flor anytime.
Do you deliver?
Delivery is currently available within San Francisco city limits for monthly subscribers for an additional $20/month. Perfect for busy mornings or gift deliveries.
What if I miss my pickup window?
Life happens! If you miss your pickup, shoot us a note and we’ll do our best to coordinate an alternate time. Unclaimed orders are donated or composted after 36 hours.
Glossary of Terms
The Florcast
Our monthly newsletter, sent on the 25th of each month. It announces the seasonal focaccia topping, the floral color palette, and any special offerings or updates. It’s your cue to preorder your selection!
Florist
Our name for monthly subscribers. As a Florist, your order is prepared for you every month automatically. You also get a coffee on us when you pick up your order!
“The Full Flor”
Our signature combo: one freshly baked focaccia loaf and one seasonal floral arrangement. It's the best of both worlds, made to brighten your table and your day.
